For a brief period in the early-nineties, L7’s abrasive, metallic, punk-rock sound crossed over into the mainstream. They’d already released two albums of their ferocious grunge before they recorded Bricks Are Heavy with Butch Vig. That LP, and in particular, its lead single, the slacker anthem Pretend We’re Dead chimed with the zeitgeist, got a lot of airplay, caught imaginations and become a surprise global hit.
No one would claim that L7 achieved universal popularity, but they were loud, brash, self-deprecating and funny and they put out some of the most memorable tracks of the brief period when grunge was everywhere. L7’s contribution to that particular phenomenon is often overlooked these days but Bricks Are Heavy is an essential album of the genre; solid quality from start to finish and with some moments of real inspiration.
However, that’s not enough for some folks. And some of them have registered their displeasure via the medium of the Amazon review.
Some reviewers, like N in 2018, get straight to the point
“I HATE IT”
That’s the title and those are her capitals. The entire review reads:
“Wasn’t the music I thought it would be. Please take it back.”
No explanation of what she was expecting or why she bought it in the first place, but she gets across her opinion pretty succinctly. As does S, who dismisses Bricks Are Heavy, with the exception of Pretend We’re Dead, as “90s dirge”.
SBS employs a different tactic, lulling the reader in with a little praise to reassure everyone that he’s a considered and reasonable person:
“I respect that this band was an innovator in the grunge movement”
It’s a two-star review, so you know there’s a ‘but’ coming:
“But the songs are not that strong making this more form over substance.”
There it is! In fact SBS is so reasonable that he offers L7 some useful retrospective career advice:
“This band would have been better off steering towards a more melodic direction (the naysayers will call that going “pop”, “selling out”, “going commercial”). When you are a band, a good band, it’s not because you’re in a certain genre, or you are a pioneering feminist movement or anything else. Good songs/musicianship/arrangement are just that. Grunge is fine music but there’s only so much that you can do with it. This band should have taken a hint from what Joan Jett did and sprout some wings and develop and progress. They should have pursued the nuances of the bandmates and pulled from the grunge.”
No doubt L7 will be kicking themselves for not having received the benefit of SBS’s wisdom back in the ‘90s and transformed themselves into a completely different band. Too late now, sadly.
CW is also dishing out free advice; this time to potential buyers:
“Save your money and down load from I TUNES”
As is an anonymous reviewer from 2000:
“Save your pennies… you will be bored with the CD within a few spins.”
That review finishes with this cryptic sentence:
“Courtney Love is still the girl with the most cake.”
Now that’s one to ponder. CLD is also pretty thought-provoking in her review from 2003.
“Feminism is more than just tampons and big boots…”.
And that’s just the title. CLD goes on to credit herself with having her finger squarely on the pulse:
“British fans of the feminist Riot Grrrl movement will, or indeed, should know that it’s taken a good while for this pretty underground phenomenon to reach our shores and get anywhere near the level of recognition it should. L7, along with the likes of Bikini Kill, Babes In Toyland, Luna Chicks have been battering away at their guitars and rambling into mic’s about the life of your average everyday riot grrrl for a good few years with only a few of us finely tuned individuals paying much attention.”
Just to reiterate, this was written in 2003, several years after every single one of the bands CLD lists had split up and more than a decade after Riot Grrrl movement peaked. Truly CLD is a “finely tuned individual”. She reckons that “L7 had all the balls but not much originality”, gives Bricks Are Heavy zero stars and recommends that “beginners to the scene” look elsewhere because “the joy is found more in the message than the musical content here and we wouldn’t want to put you off!”
But if you thought CLD was patronising, B’s 2013 review takes condescension to a new level. Look away Riot Grrrls, here’s the title:
“There’s a reason why women and conventional anger is a difficult combination”
Ouch! The review itself says:
“The songs on “Bricks are Heavy” are not genuinely hard or even remotely emotional or “beautiful”; rather they are extremely conventional hard rock with a different lyrical attitude.”
“The vocals of Donita Sparks, Suzi Gardner and Jennifer Finch are extremely bland and lacking in any sort of feeling whatsoever.”
“the moodiness is so superficial”
Before this knockout closer:
“Women singing with an angry tone is awkward for biological reasons, and Sparks, Finch and Gardner do not even since [sic] with an “angry” tone here, rather L7 offer ordinary hard rock songs devoid even of hooks.”
B is all over the place here and leaves a lot of questions hanging. Are L7 attempting to sing in an “angry tone” or not? What’s so different about their “lyrical attitude”? And, most importantly, what are these “biological reasons”? We may never know, but it’s safe to conclude that B is just the sort of clueless, misogynistic dipshit that L7 would’ve really enjoyed eating alive.